Expanding in MENA, BRICS, and Asian markets entails macroeconomic and political risks beyond those in developed Western markets. Currency fluctuations could erode revenue value, political instability might disrupt operations or customer spending, and regulatory changes could create sudden obstacles. Some markets exhibit higher corruption, contract enforcement challenges, or intellectual property protection weaknesses. Mitigation requires diversified geographic presence, focus on stable countries first (UAE, Singapore, Saudi Arabia), pricing in hard currencies where possible, and careful partner selection for local market entry.